Persuasion in the online world

For my Consumer Behaviour class, we were asked to listen to Sam Harris and Zeynep Tufekci’s podcast on persuasion and control of the consumer to prepare for an in-class debate.

I attempted to prepare by listening to the podcast while cleaning, but that didn’t work out. While I cleaned the podcast went through one ear and out the other, leaving me with little knowledge for class.

Honestly, even though I was lost going into that class the debate helped me out so much. The key thing I took from the debate was about just how often our information and data is being processed. I always knew that this happened, but I never knew to what extent.

Our information is looked at to the point where they know us better then we know pexels-photo-433617ourselves. They’ve learned our online patterns and can tell what mood or period of life we’re in at the moment based on the online trail we leave. By being able to understand us so thoroughly, marketers use specific tactics to target and persuade us to buy or believe what’s being said. It’s a scary notion that someone unknown to me has that much power over my decisions without notice. But it’s also such an ingenious way of persuasion, to know the consumer on such an inner-personal level is a huge advantage. It’s a smart idea that won’t be going away anytime soon.

The podcast and debate left me with a lot to think about. It’s influenced me in my studies by showing me something I find really intriguing with connections to my past interests in psychology. I’d love to learn more about it and possibly do work like it in the future.

If you’d like to listen to the podcast, I’ll have it linked below. Even though I was lost for a bit it’s a worthwhile listen, especially if discussed after. If you have any thoughts on it, please feel free to share.

Podcast: https://www.samharris.org/podcast/item/persuasion-and-control

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