Social media is filled with videos that can easily catch peoples eye, this applies especially to mobile videos. Since mobile videos can start just as you scroll by them, you are more likely to watch them and keep watching because of the automatic starting of new videos.
In a Forbes article, it is brought to attention that mobile videos gain views 6 times faster than desktop views as we are ushered into this new age of mobile living. The article only briefly talks about mobile videos, but connects it with marketing communications as something to watch for, as it will be a big way for companies to reach consumers in a faster and more efficient manner.
I’ve attached the following article and another by Google that expands on the subject in much more detail, even giving examples and ideas of how this integral part of everyday life can be used for better brand marketing.