Persuasion in the online world

For my Consumer Behaviour class, we were asked to listen to Sam Harris and Zeynep Tufekci’s podcast on persuasion and control of the consumer to prepare for an in-class debate. I attempted to prepare by listening to the podcast while cleaning, but that didn’t work out. While I cleaned the podcast went through one ear and out the other, leaving me with little knowledge for … Continue reading Persuasion in the online world

What’s this about a female advantage?

Have you heard of Sally Helgesen? Neither had I till recently. Sally Helgesen is an author, speaker, and consultant in the business world. But more importantly, she is an interesting and intelligent badass. I decided to use her book, The Female Advantage as an inspirational starting point for a class project on leaders in our field of business. However, I didn’t choose Ms. Helgesen right away. First, … Continue reading What’s this about a female advantage?

Mobile Video in Marketing Communications

Social media is filled with videos that can easily catch peoples eye, this applies especially to mobile videos. Since mobile videos can start just as you scroll by them, you are more likely to watch them and keep watching because of the automatic starting of new videos. In a Forbes article, it is brought to attention that mobile videos gain views 6 times faster than desktop … Continue reading Mobile Video in Marketing Communications